The Thom Filicia for Accurate Collection of Hardware features a balanced and inspired combination of thoughtfully executed details. Pairing design with the industry’s finest manufacturing technologies at Accurate Lock & Hardware, this collection features a strong & sophisticated mix of textures, finishes and materials available for a variety of openings.
Leading the national design and branding strategy for The Collection, all marketing materials were designed to include digital and print applications for use at trade shows and high-end showrooms across North America.
A lookbook was designed to provide a brief overview of the Collection. Available in print and digital form, this lookbook was present at promotional events, sent to a target audience in E-Blasts, and is available for download on the Collection Website.
Materials were developed specifically for the Collection Launch Events which took place in showrooms located in New York City, Chicago, and High Point Market in North Carolina. The majority audience at these events included leading industry professionals, architects, and interior designers.
Materials developed included Collection-specific signage that was displayed alongside the hardware, printed lookbooks, posters, double-sided flyers, and keychain bottle openers paired with handmade, gold foiled tags to add a luxury feel.
Promotional video created with footage taken from Sedgwick & Brattle in New York City, the initial launch of the Collection.
A website was designed on a CMS platform and includes the Collections and their respective hardware, information about the collection, and other resources. The design is simplistic and modern, allowing for sophisticated typography and imagery to speak for themselves.
Mood boards created to show the inspirations and design process behind each collection. Intended for use in print and digital landscapes for marketing purposes.
Photography taken of the Collections for use on the website, print, and social platforms.