ABOUT THE PROJECT
The town of New Canaan needed a modern day library — a transformational space that creates endless opportunities for kids and adults to gather, learn, and grow.
Inspired by the mid-century modern design movement (which has deep roots in New Canaan), the new 42,000+ square foot Library building links the built environment to its natural surroundings. Indoor and outdoor spaces will now integrate to create new programming and experiential possibilities.
A new brand identity was needed.
THE LOGO
The central element of the New Canaan Library identity program is the logo, which consists of an Icon representing the building coupled with customized Lettering.
CHILDREN’S LOGO
Optional specialty logo variations for Children’s Program applications have been developed.
ADDITIONAL VISUAL ELEMENTS
Using the various shapes from the Icon, patterns were developed to be used as supporting graphic elements to further the brand impact.
APPLICATION EXAMPLES
*My work for the New Canaan Library was done while part of Alexander Isley Inc. Designers
Amanda Nettle 